"Book week" booth

"Book week" booth

Banco Sabadell

Xoo Studio personalized a booth for Banco Sabadell at the 30th Setmana del Llibre en Català (Catalan Book Week) in Barcelona.

With the slogan “Posem l’accent en el català”, (“Put the accent on Catalan”), we created concept pieces through which Banco Sabadell expressed its support for the Catalan publishing sector.


Front view of the Banco Sabadell booth.


Restrained, conceptual design, in line with the Banco Sabadell corporate style.


The campaign transmits the idea that Banco Sabadell puts the accent on (and thus is concerned about) the Catalan language.