Insurance Brand Creation

Insurance Brand Creation

On Seguros

Xoo Studio has developed the logo and corporate image for a new company in the service sector: ONSEGUROS.com. The design is based on a typographic resolution, which emphasizes the gesture of the letter ‘O’, that refers to a life ring as a concept of security and peace of mind which enhances the positive connotations related to an insurance company.

The result is a brand that communicates in a very direct and simple manner. Xoo Studio has also created the brand claim: "By your side in a click" to emphasize the fact that ONSEGUROS.com activity is mainly done by Internet which is also reinforced with the. "com" incorporated in the company logo.


ONSEGUROS.com logotype developed by Xoo Studio.