Brand Restyling

Brand Restyling


They say that after 10 years any brand is screaming out to be updated. This is what Xoo Studio did for Orcast, a company specializing in restoring buildings.

Maintaining the spirit of the original brand, Xoo Studio created a strong visual symbol dominated by a bright fluorescent orange. The aim: to make sure this brand catches everyone’s eye.


New logo on the company’s business cards.

On the back, the company’s different locations.

Envelopes, with a fluorescent flap.

The focus is on the symbol.


Construction-site tarpaulin.

Tarpaulin with messages.

Brand applied to van.

Company lorries.