Promotion Card SOLRED

Promotion Card SOLRED

Solred empresas

Xoo Studio has developed the creativity for the SOLRED Card 2014 promotional campaign. SOLRED card is a fuel payment card aimed mainly to companies.

Through this promotion, SOLRED offers all new customers a significant discount on fuel. The communication of this campaign has the following slogan "This 2014 will take you much further". It has been applied in an element which unfolds in a sequence of blades, which once opened shows a very long road where new SOLRED Card holders can drive without any fuel hassle. Besides the main discount disclaimer, in each blade from the communication element, an advantage associated to the SOLRED card is also described.


Complete element made for the SOLRED Card campaign.


First step of the making up element.


Full image of the unfolded complete element.